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A lifetime ago, my training department colleagues and I were satisfied with training data. We cranked out the requested ILT programs plus the "flavor of the year" content, we kept a busy training schedule, and made sure the coffee was always the right temperature. When accused of not delivering effective training because the learners didn't perform as they were trained, we took refuge in our management support role and not ultimately responsible or accountable for LEARNING or productivity.…
"It "connects" if the recipient's goals are advanced in some way - and they are willing to continue or even deepen dialogue with you. Connecting with content means one-size-fits none - even if you are distributing a white paper…"
"What is Content that Connects? It's the opposite of pushing for immediate deal closure before opening a relationship. By content, I mean any idea, inquiry, information, introduction or income-generating lead that helps a client,…"
"To abandon comedy would be an apocalyptic act. Consider, though, the way stand-up comics develop and continuously refine their material. It is an "agile" approach in which they take their writing to the stage and let audience…"
"Carol Burnett, Dean Martin, Flip Wilson and more - examples of "old" comedy...or are they classics that keep on giving (the gift of laughter)? How have time and changes in society diminished their humor? Has the steady stream of new…"
"Let's face it, people are driven by fear - it is a prime mover. People buy things not just for their functional value but for their psychological value. Is it cynical of companies to exploit that "vulnerability" or are…"
"Looking forward to learning together about marketing tomorrow during GA Learns 2020. While I'll be listening to all groups to summarize the discussions, I'm especially curious about this topic: We live in provocative times - what…"