Marketing, Sales and Sales Ops share the responsibility for generating new revenue.  Yet Operations, Production and Customer Service impact customer satisfaction and referrals.  Should more people's compensation be tied to the company's revenue performance?See More

There are multiple forces at work maximizing sales, including the individual sales rep's motivation and skill, the sales mgmt compensation, and the company performance.  Sales are typically compensated on their individual contribution, neither benefiting or suffering from the company performance and change to the reputation.   What are the keys to aligning company goals, management goals and the sales rep's compensation?See More