GLN 2023 - LearnAbout - Best Learning Delivery

[Paul Terlemezian]

What are the best methods of learning delivery for an individual (i.e my LLC?)

Tolerance and time optimization – what is best duration for learning content(ie. 5 min, 15 min. 1 hr, etc.) – what does the research tell us in this regard?

Session Leader: Bill VanCuren

The format of this session will be:

1. Bill will explain what he wishes to learn about - and why
2. He will ask each of you why you attended - to learn? to teach? something else?
3. He will then guide the session around what he is willing to learn from you

Topic: GLN 2023 - LearnAbout - Best Learning Delivery
Time: Nov 9, 2023 11:00 AM Eastern Time (US and Canada)

https://us02web.zoom.us/j/85683529762?pwd=K0pwLzRaTHhtN2greGFRLy9xQ...

Meeting ID: 856 8352 9762
Passcode: 980551

One tap mobile
[phone],,85683529762#,,,,*980551# US
[phone],,85683529762#,,,,*980551# US (Chicago)

[Bob Norton]

My thoughts from the call:

1. Brand building with content that is free (top of funnel lead gen), Content has declining value as younger people think it should be free, though free usually means poor quality. 

2. I don't think you need to build custom software, loads of OTS software and platforms to start/test i.e. YouTube, Talkshoe, many other podcast platforms

3. High level people like denser content like I do at The CEO Boot Camp www.CEOBootCamp.us 

4. People want video on-demand and short chunks but that needs an LMS to guide people through, search and give some continuity and a promised "Outcome" or result. We do 6 certifications at www.EntrepreneurshipU.com which is the cornerstone of our AirTight Management Leadership Operating System as the Learning and Development piece. We believe a combination of training, coaching and consulting is needed to have high success levels.

5. An interview format makes content generation easier and attracts people if you can leverage your name to attract guests who have some brand visibility themselves. Casual conversations around a focused topic that changes allows for keyword searching and build the IP library with many perspectives. 

6. Build a roadmap like the attached diagram to show the journey and value you will provide to get to an outcome for the customer. People buy outcomes, not features or "Courses". Emotion is in every sale and the logic is just the justification. 

The CIO audience is good, targeted and has a budget. Do some competitive intelligence in the space though. Everyone needs to niche. And have 5-7 words that conveys the Unique Selling Proposition (Why us?)

Always start with the customer perspective in mind. What is their pain? And test cheaply. Then iterate.

[Paul Terlemezian]

Bob - thank you - terrific insights - #5 is particularly valuable.