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What Are You Measuring?

Posted by Bill Crose on September 13, 2019 at 11:33am 0 Comments

A lifetime ago, my training department colleagues and I were satisfied with training data. We cranked out the requested ILT programs plus the "flavor of the year" content, we kept a busy training schedule, and made sure the coffee was always the right temperature. When accused of not delivering effective training because the learners didn't perform as they were trained, we took refuge in our management support role and not ultimately responsible or accountable for LEARNING or productivity.…



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From the Foreword of "Narrative Matters:"

"Op-ed pages and features are an increasingly important part of print journalism."

This book was published in 2006 and there was not any proof or sources cited for the statement above. I do not mind accepting it as the truth. Are you willing or able to find a source to prove or disprove the assertion?

For now - let's accept it as truth?

Why is it true? - especially  the "increasingly" component of the assertion.

Is it because factually supported news is less important? Or is factually supported news just more difficult to produce - especially when time is of the essence.

Remember good news can wait - and we can take our time on "features."

An Op-ed is like a story - news is like a PowerPoint. We expect a PowerPoint to be accurate and yet we cannot recall what it said soon thereafter. A story however - we remember forever - whether or not the story or our recall was accurate.

So why is it increasingly important for print journalist to have features that can wait and stories that might not be true? Are we overdosed on bad news and eager to soothe our nerves with stories (opinions) and insights (lacking urgency) - what do you think?

What would you offer as an example of a journalistic activity that has an increased focus on validated news? Might it be Twitter or Facebook?

Twitter has been described as one of the most commonly used learning tools. So - Twitter matters!

Learning Matters

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