Segment 4 (2020) Marketing - Wednesday, November 11 - 3:30 to 4:30 PM Eastern USA - Georgia LEARNS2024-03-29T10:34:23Zhttps://georgialearnsnow.ning.com/forum/topics/segment-4-2020-marketing?commentId=6555741%3AComment%3A32932&feed=yes&xn_auth=noPaul, inevitably these habits…tag:georgialearnsnow.ning.com,2020-11-12:6555741:Comment:333942020-11-12T15:52:30.265ZDavid Ellishttps://georgialearnsnow.ning.com/profile/DavidEllis
<p>Paul, inevitably these habits will diminish but they will remain higher than ever before. However what I believe this pandemic has highlighted is the deficiency in the US Federation execution. When you compare the US reaction/leadership compared to China, South Korea and above all Taiwan and compare outcomes it is quite clear that at times of extreme pressures it should be possible to have the president be able to drive towards successful outcomes whether it be for a war or a pandemic.…</p>
<p>Paul, inevitably these habits will diminish but they will remain higher than ever before. However what I believe this pandemic has highlighted is the deficiency in the US Federation execution. When you compare the US reaction/leadership compared to China, South Korea and above all Taiwan and compare outcomes it is quite clear that at times of extreme pressures it should be possible to have the president be able to drive towards successful outcomes whether it be for a war or a pandemic. Delegation to governors and then delegation to mayors clearly has been a disaster. Let's hope the vaccine arrives shortly!</p> Looking forward to hearing an…tag:georgialearnsnow.ning.com,2020-11-11:6555741:Comment:330022020-11-11T17:43:59.363ZRoy Broderick Jrhttps://georgialearnsnow.ning.com/profile/RoyBroderickJr
<p>Looking forward to hearing and learning more about what consumers are concerned with related to Diversity, Equity, and Inclusion. With the 2020 election being over and the "Black Lives Matter" movement growing across corporations, what are the expected next steps for marketers? </p>
<p>Looking forward to hearing and learning more about what consumers are concerned with related to Diversity, Equity, and Inclusion. With the 2020 election being over and the "Black Lives Matter" movement growing across corporations, what are the expected next steps for marketers? </p> Very interested to hear what…tag:georgialearnsnow.ning.com,2020-11-11:6555741:Comment:329602020-11-11T15:21:23.903ZNatalie Springfieldhttps://georgialearnsnow.ning.com/profile/NatalieSpringfield936
<p>Very interested to hear what the panelist and attendees address about this question?</p>
<p><strong>What marketing trends do you wish would expand or accelerate?</strong></p>
<p><span>Any thoughts on this? What are you seeing?</span></p>
<p>Very interested to hear what the panelist and attendees address about this question?</p>
<p><strong>What marketing trends do you wish would expand or accelerate?</strong></p>
<p><span>Any thoughts on this? What are you seeing?</span></p> A good friend taught me that…tag:georgialearnsnow.ning.com,2020-11-11:6555741:Comment:328502020-11-11T14:14:24.537ZPaul Terlemezianhttps://georgialearnsnow.ning.com/profile/34skzl1mtlumh
<p>A good friend taught me that people are afraid of getting sick - but not afraid enough to actually focus on being healthy.</p>
<p>We needed a pandemic to encourage people to wash their hands and cover their faces when they cough or sneeze. Will these habits diminish if the fear of pandemic diminishes? If so - "marketing (and learning and leadership) failed.</p>
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<p>A good friend taught me that people are afraid of getting sick - but not afraid enough to actually focus on being healthy.</p>
<p>We needed a pandemic to encourage people to wash their hands and cover their faces when they cough or sneeze. Will these habits diminish if the fear of pandemic diminishes? If so - "marketing (and learning and leadership) failed.</p>
<p></p> Let's face it, people are dri…tag:georgialearnsnow.ning.com,2020-11-11:6555741:Comment:329322020-11-11T12:39:40.462ZAndrew Dietzhttps://georgialearnsnow.ning.com/profile/AndrewDietz
<p>Let's face it, people are driven by fear - it is a prime mover. People buy things not just for their functional value but for their psychological value. Is it cynical of companies to exploit that "vulnerability" or are they filling a need?</p>
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<p>Let's face it, people are driven by fear - it is a prime mover. People buy things not just for their functional value but for their psychological value. Is it cynical of companies to exploit that "vulnerability" or are they filling a need?</p>
<p></p> That's a good example, yes. …tag:georgialearnsnow.ning.com,2020-11-11:6555741:Comment:329312020-11-11T12:36:59.280ZAndrew Dietzhttps://georgialearnsnow.ning.com/profile/AndrewDietz
<p>That's a good example, yes. I was thinking more about the kind of provocation that causes customers to think differently. For instance: <a href="https://hbr.org/2009/03/in-a-downturn-provoke-your-customers" target="_blank">https://hbr.org/2009/03/in-a-downturn-provoke-your-customers</a> Another: <a href="https://en.wikipedia.org/wiki/Po_" target="_blank">https://en.wikipedia.org/wiki/Po_</a>(lateral_thinking)</p>
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<p>That's a good example, yes. I was thinking more about the kind of provocation that causes customers to think differently. For instance: <a href="https://hbr.org/2009/03/in-a-downturn-provoke-your-customers" target="_blank">https://hbr.org/2009/03/in-a-downturn-provoke-your-customers</a> Another: <a href="https://en.wikipedia.org/wiki/Po_" target="_blank">https://en.wikipedia.org/wiki/Po_</a>(lateral_thinking)</p>
<p></p> Yes - where do we draw the li…tag:georgialearnsnow.ning.com,2020-11-11:6555741:Comment:327082020-11-11T04:56:19.796ZPaul Terlemezianhttps://georgialearnsnow.ning.com/profile/34skzl1mtlumh
<p>Yes - where do we draw the line? Who draws the line? Where is the line drawn between entertainment and "news."</p>
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<p>Yes - where do we draw the line? Who draws the line? Where is the line drawn between entertainment and "news."</p>
<p></p> I'm very conflicted by this q…tag:georgialearnsnow.ning.com,2020-11-11:6555741:Comment:324892020-11-11T04:15:48.691ZJennifer Matthewshttps://georgialearnsnow.ning.com/profile/JenniferMatthews
<p>I'm very conflicted by this question, because on one hand, I believe in authentic branding and marketing. On the other hand, some of the organizations that profit from fear/anger are organizations that we need. For example, news outlets could be considered beneficiaries of fear/anger, but they also keep us informed. So where do we draw the line?</p>
<p>I'm very conflicted by this question, because on one hand, I believe in authentic branding and marketing. On the other hand, some of the organizations that profit from fear/anger are organizations that we need. For example, news outlets could be considered beneficiaries of fear/anger, but they also keep us informed. So where do we draw the line?</p> This is such a great question…tag:georgialearnsnow.ning.com,2020-11-11:6555741:Comment:323902020-11-11T04:07:26.629ZJennifer Matthewshttps://georgialearnsnow.ning.com/profile/JenniferMatthews
<p>This is such a great question, Andrew! I'm hoping to learn more about this topic as well. My initial reaction is that provocative marketing <span style="text-decoration: underline;">can</span> play a positive role in how orgs add value. If executed with positive intention, I believe provocative marketing can spark difficult but necessary conversations that are key to our advancement. I'm not sure if this is considered provocative marketing, but the OREO Proud Parent commercial is the first…</p>
<p>This is such a great question, Andrew! I'm hoping to learn more about this topic as well. My initial reaction is that provocative marketing <span style="text-decoration: underline;">can</span> play a positive role in how orgs add value. If executed with positive intention, I believe provocative marketing can spark difficult but necessary conversations that are key to our advancement. I'm not sure if this is considered provocative marketing, but the OREO Proud Parent commercial is the first example that comes to mind. It presents a theme that may be uncomfortable to some, but ultimately sparks conversation about acceptance. </p> Does marketing matter or not?…tag:georgialearnsnow.ning.com,2020-11-10:6555741:Comment:323622020-11-10T20:57:41.698ZPaul Terlemezianhttps://georgialearnsnow.ning.com/profile/34skzl1mtlumh
<p>Does marketing matter or not?</p>
<p>Is it OK to benefit (as a for profit or nonprofit) if your revenues are related to fear and anger - which your marketing team has encouraged?</p>
<p>Is ethical marketing an oxymoron or redundant? (how about ethical leading or ethical training or ethical selling or ethical accounting or.....)</p>
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<p>Does marketing matter or not?</p>
<p>Is it OK to benefit (as a for profit or nonprofit) if your revenues are related to fear and anger - which your marketing team has encouraged?</p>
<p>Is ethical marketing an oxymoron or redundant? (how about ethical leading or ethical training or ethical selling or ethical accounting or.....)</p>
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