Outcome: The revenue goal will be guaranteed (amount and time-frame.)
"Remarkable" Speaker: Debra Kline https://www.linkedin.com/in/bwisedeb
Moderator: Steve Bachman - https://www.linkedin.com/in/stevebachman
How might we build a solution that results in the stated outcome?
Is the stated outcome desirable? Attainable?
How can you help us achieve it? Or - is there a better outcome that you can suggest?
Would it be possible to do one or both of the following?
Are either of these desirable?
What would it be worth to the attendee if these "courses" existed and were successful?
Great questions. On the latter, we've found that the "course" or sales training is rarely the problem. No matter how good it is, the only part that matters is whether the reps are executing on what they learned 6 months later. The founder of our company actually ran a sales consulting for 20 years, and consistently heard from his clients,
"Yes, we're satisfied with the training!"
"How is adoption going?"
"Very well, we think it's around 20%. We don't have much of a way of knowing, but it seems like they're using it."
The problem is universal. We ended up building an entire company (SpearFysh) on it.
In summary? The 3 day course must not end on day 4. It MUST have an ongoing feedback loop to create execution and behavior change over time.