2015 Segment 2 - Alliances as a differentiation and acceleration strategy

[Paul Terlemezian]

This segment will run from 11:45 to 1:00 on Tuesday, October 13th.

Panelists will have three to five minutes to present questions related to what they want to learn from the audience as well as present what they believe the audience can learn from the panelist's experience regarding "Alliances as a differentiation and acceleration strategy."

During the breakouts the panelists may share their "Alliances" experiences and questions related to the sales team, M&A, raising capital and exit.

The panelists are:

• Rob Stewart https://www.linkedin.com/in/robstewarttqg
• Kellie Huff https://www.linkedin.com/in/kelliehuff
• Mahim Mishra https://www.linkedin.com/pub/mahim-mishra/3/15/7b6
• Jeff Tuomi https://www.linkedin.com/in/jeffofkdc
• Lorin Coles https://www.linkedin.com/pub/lorin-coles/0/404/880

[Paul Terlemezian]

How do you “challenge your thinking” as it relates to “growing your business” when using alliances (partners or channels) as a differentiation and acceleration strategy?

If your alliances (partners or channels) are not exclusive can they really be a differentiator?

Does the "need for speed" (acceleration) mitigate a concern regarding differentiation when considering alliances?

Could responding faster because of the use of alliances be a differentiator?

[Jeff Tuomi]

What do you want to know in your third question?  What would be the concern?

[Paul Terlemezian]

My question/concern is: If the time to build an alliance and communicate between partners once it has been built- increases the  time to respond to clients - how can we evolve our alliances strategy to provide faster responses than a competitor that does everything themselves?